The vision for Sveaplan is to create a new office building that allows the city’s northern entry point to develop further while taking the existing cultural environment into account. The architecture firm Tham & Videgård was commissioned to create traditional inner city neighbourhoods with new and forward looking architecture.
The assignment brief stated that the project should create an addition to the “stenstaden” (stone city) frontage architecture, thereby linking the stenstaden with the new route of the road Sveavägen and the entrance to Stockholm’s inner city. The district will be characterised by contemporary architecture with sensual qualities where tradition and future needs meet and contribute to the feeling of a vibrant and urban entrance to Stockholm's inner city. The new office building will meet future demands for a modern, flexible and attractive workplace with a focus on people, with the cultural environment and sustainability aspects interacting.